“The rise of Blueface is bizarre, but not unprecedented. Every few months an old video of sharp-tongued L.A. rapper Suga Free, who debuted under DJ Quik’s auspices in the late ’90s, resurfaces and goes viral on social media and the reactions are predictable. Some h*p-hop fans are horrified by his run-on-sentence flow, nasal voice, and pimp-themed content. The Suga Free reactions mirror the reactions to Blueface. Show a rap purist a WorldStarHipHop video of Blueface Crip Walking, saying things like, “It’s two d***s in my pants for a nigga that’s trippin’” and an alarmed chill will run down their spine. Blueface has already been labeled “the end of rap as we know it” in YouTube video comments, but he’s actually just the unorthodox L.A. rapper perfected; a West Coast rap personality turned up to 100.

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Los Angeles rapper Blueface has only been rapping for a year, but his music videos for tracks like “Thotiana” and “Respect My Crypn’” have garnered millions of views. Both songs are taken off his EP, Famous Cryp, which the School Yard Crip dropped in June after building a local following with impromptu high school performances. Another reason for the attention is Blueface’s unorthodox, off-kilter flow, which has drawn comparisons to legends like New Orleans rapper Juvenile, Bay Area MC E-40, and fellow Southern California native Suga Free.

Sources:

https://genius.com/a/behind-the-rise-of-blueface

https://pitchfork.com/levels/in-defense-of-blueface-las-most-controversial-rapper/